Why investment activity continued throughout the dull market conditions in Capital Smart City

Why investment activity continued throughout the dull market conditions in Capital Smart City

Capital Smart City is a upcoming housing Project of Future Development holdings in association with Habib Rafiq. Located near Thalian Interchange on M-2 Lahore-Islamabad Motorway. The grand residential project will be the first of its kind not only in Islamabad but also in Pakistan.

As Islamabad prepares for the official launch of Capital Smart City soon, the market situation in real estate have been a little slow for a while since the new government has come in to play and investors got insecure. However Capital Smart City has been among the few projects where investment activity continued throughout the dull market conditions.

Now let us discuss a few reasons  as to why the project stayed afloat  throughout the rough conditions.

Reputation of owner: The sound reputation of its developer, Habib Rafiq (pvt) is one of the major reasons for high trade extent of Capital Smart City. The previous projects and the results delivered by the developer has built a keen interest amongst the consumers for the said project.

Location: It is one of the closest housing societies positioned near the new international Islamabad airport falling on the eastern route of CPEC. With simplest equal 15 minutes drive from the main Islamabad city and Rawalpindi, it will become a perfect region to reside in. Having access from its very own specified interchange from M-2 , Chakri road  and in near future access from ring road has  definitely added the worth to this mega venture.

Amenities: Capital Smart City will provide its residence with state of art architecture, unique design and world class infrastructure. Modern amenities and unmatched facilities such as BRT bus system and climate change apps etc have further enhanced the attraction for the customers.

Marketing : The Company has worked a smart strategy plan where they initially introduced only 5 Marla plot sizes for booking in general and overseas block, within short span of time the inventory for 5-marla plots files were sold out. Meanwhile they launched and marketed  the remaining sizes as well  which lead to keen  interest of investors in the project.

Designing and Agreements: Surbana Jurong (SJ), the Singapore based consultancy firm was hired to master the plan for Capital Smart City. Capital Smart City aims to construct first ever smart city in Pakistan and a model for sustainable development.

The recent development of the project and its agreements signed with the international companies such as Mövenpick Hotels & Resorts and Harradine Golf for new 8 hole-golf have been beneficial towards the sales.

Future Development Holdings (Pvt) Limited (FDH)also  signed an Agreement with National Defense University (NDU) on 3rd Dec 2018 for the construction of a new International Campus in Capital Smart City.

Affordable prices and Easy Installments: Capital Smart city authorities have been smart enough to make use of its soft launch by introducing easy 3 year installment plan with minimum down payment  which contributed to its steady sale.

Overseas Block: Capital smart city was the first society ever in Pakistan to have presented the concept of Overseas block in their project. It was a smart move to get investment from abroad as well as prioritizing the needs of Pakistanis living abroad thus increasing their interest in the project,needless to say it worked well in their favor and was a huge success.

 Demand: With sold out 5 marla plots sizes now the 7 marla and 10 marla plots are also jogging out speedily, therefore increasing its demand  and making Capital Smart city one of the most popular projects in Islamabad.

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